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Last week we addressed the cost of being a PPC attorney. Just a little nudge to measure conversions when doing pay per click (PPC) campaigns like Adwords. Of course it is worth the investment but, you need to take a look at your keyword selections for tweaking and getting in to your niche. It takes a good cross-section of research.

Start by looking at what you want to accomplish in your interactive marketing. That includes making sure your search engine optimization and social media activities like Twitter search or Facebook are helping you to harness PPC and drive down the cost of those clicks. In the long run, the goal is to find the best clients possible and do it by knowing how they search on your practice areas online.

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